Mandy Sheng | UX Designer
Mandy Sheng | UX Designer
The Los Angeles Public Library holds more than 6 million volumes and serves the largest population of any public library system in the U.S. Since millennials use public libraries the most out of all adult groups, my goal was to create a more exciting identity for the LAPL that captures a younger attitude. It is my belief that words are our greatest tools of self expression, and every book is a different emotional journey. I designed an identity system around the emotional experience of reading, focusing on individual experience and the moods that books capture. This louder and more expressive attitude makes for a more engaging library experience.
INSTRUCTOR: Bora Shin / ArtCenter
ROLE: Product design, UX/UI design, visual design, copy writing, editorial design, brand identity
DESIGN TOOLS: After Effects, Illustrator, Photoshop, Adobe XD, InDesign
Instead of browsing by genre, our new LAPL audiobook mobile app allows readers to browse by adjectives that describe the emotions a book will make them feel.
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